Sell Your TAG Heuer Watch in the UK

How Much Is My TAG Heuer Worth?

There is no price list on this site, because the offer depends on the individual watch. Ben gives you a free estimate from the reference and a few photos, with no obligation to sell. Four things decide it. How our watch valuations work goes into the method.

Model and reference

TAG Heuer makes many watches under each collection name, and one collection can include different sizes, dials, metals and movements. The reference number tells us exactly which one you own. It is usually on the case back. If it has worn away or you can’t read it, photos are enough for Ben to identify the watch. Our guide to finding your watch’s reference and serial number shows where to look.

Quartz or automatic, and whether it runs

Many TAG Heuers are quartz, and others are automatic, so tell us which yours is. Please tell us whether the watch is running. A stopped quartz watch often just needs a battery, but we can’t tell that from photos, so the offer may allow for it. Don’t pay for a repair first: send us photos and tell us what the watch does.

Condition, strap and bracelet

We look at the case, crystal, bezel, dial and clasp. The strap or bracelet matters too: a missing, generic or worn one lowers the offer, and a cheap replacement doesn’t help. If your bracelet has spare links, keep them with the watch. A watch that needs a polish is fine, so please don’t polish it first.

Box, papers and serial number

The box and papers are worth having, and they should match the watch. Check that the serial number on the papers is the one on the watch before you get in touch. No box or papers is fine: we value what you send. Our guide covers selling without the box and papers.

The estimate comes from your photos, and the final offer comes after Ben has inspected the watch. If it turns out different from how it looked, for example a changed bracelet or more wear, he tells you what has changed and you can say no. A posted watch that you decline comes back to you at no cost to you.

To get an estimate, send Ben your TAG Heuer’s reference and photos through the form, on WhatsApp or by phone.

Where Is the Best Place to Sell a TAG Heuer?

For most private sellers a specialist buyer is the simplest route. An auction takes fees and time. On a marketplace you write the listing and answer strangers. A dealer is usually buying to resell. Here you deal with one person, Ben, from photos to payment. Selling at auction or to a dealer compares the routes in full.

Which TAG Heuer Watches Do We Buy?

Here is what to send for the main collections. If yours isn’t listed, send photos and Ben will identify it.

Formula 1. Send the reference, the dial and the case back, and tell us whether the watch is quartz or automatic. For the dated history of the brand’s racing partnerships, see our motorsport watch timeline.

Carrera. The Carrera covers chronographs and simpler three-hand watches. Tell us which you have, and send a clear photo of the case back so we can read the reference.

Monaco. The Monaco is the square-cased one. Send photos of the dial, the case back and the strap, and tell us if the strap is the original.

Aquaracer. The Aquaracer is the dive watch with a rotating bezel. Photos of the bezel, the crown and the bracelet clasp help us judge the condition.

Autavia. The Autavia has both older and modern versions. Send the dial, the case back and the strap or bracelet, and tell us if you have the box and papers.

Link. The Link is built around its bracelet, so we need photos of the whole bracelet and clasp, and tell us if any links are missing.

Connected. The Connected is TAG Heuer’s luxury smartwatch, and Ben will consider it. Tell us the model, send photos of the screen, case back and strap, and say whether it still powers on and holds a charge.

Ladies’ models. We buy ladies’ TAG Heuers as readily as men’s, in the same collections, such as the Aquaracer, Carrera and Formula 1. Send the reference and photos as you would for any other model.

Vintage. Older TAG Heuer and Heuer pieces are welcome, including vintage Heuer-signed watches. Send the dial, the case back and the movement if you can, and anything you know about its history. Our page on selling a vintage watch explains what we look at.

Why Sell Your TAG Heuer to Watch Boutique?

Ben has bought and valued watches for over 10 years and deals with you himself, from photos to payment. There are no fees, and if you don’t like the offer, say no and nothing is lost: a posted watch comes back to you.