Sell My Watch in London – Instant Valuation & Same-Day Payment

To sell your watch in London, contact a trusted watch buyer like Watch Boutique for a free valuation, visit in person (by appointment only) or use an insured postal service, and receive same-day payment by bank transfer once you accept the offer.

Watch Boutique offers a straightforward, secure service for selling luxury watches in London. We are specialist watch buyers with over two decades of experience, serving clients from our Mayfair showroom and throughout the capital. There is no obligation to proceed, and if you accept our offer, payment is made by bank transfer within hours.

How to Sell Your Watch in London

Selling your watch to Watch Boutique is designed to be quick, secure and completely transparent. Our process ensures you receive a fair valuation based on genuine market conditions.

Submit Your Details Complete our online form with information about your watch, including the brand, model and condition. Our specialists will review your submission and contact you promptly with an initial valuation.

Receive Your Valuation Based on current market data and demand, we provide a no-obligation quote. Our valuations reflect what your watch is genuinely worth in the pre-owned luxury watch market today.

Accept and Get Paid If you are satisfied with our offer, you can visit our London showroom for a final assessment or use our fully insured postal service. Once the sale is agreed, instant payment is made by secure bank transfer—typically within three hours.

Throughout the process, you deal directly with experienced watch buyers who understand the nuances of luxury timepieces. There is no pressure, no hidden fees and no commission.

Where Can I Sell a Luxury Watch in London?

Selling a luxury watch in London requires finding a buyer you can trust. The capital has no shortage of dealers and pawnbrokers, but not all offer the expertise or transparency that a high-value timepiece deserves.

Watch Boutique operates from a professional showroom in Mayfair, one of London’s most established areas for luxury goods and fine jewellery. Our location reflects our commitment to providing a secure, discreet environment for clients looking to sell valuable watches.

Hatton Garden remains synonymous with London’s jewellery trade, and our presence in the heart of the capital means we understand the local market intimately. London’s active luxury watch market creates higher liquidity than online-only buyers can offer, which often translates to more competitive prices for sellers. When you sell a watch in London through Watch Boutique, you benefit from specialists who combine deep horological knowledge with genuine insight into what collectors and buyers are seeking.

Choosing a trusted watch buyer in London protects you from the risks associated with private sales, online marketplaces and anonymous transactions. With Watch Boutique, you meet real experts, receive a genuine valuation and complete your sale in a secure professional setting.

How Much Is My Watch Worth?

Understanding the value of your watch is the most important step when deciding to sell. Our valuations consider multiple factors that directly influence what a pre-owned luxury watch commands in the current market.

Brand and Model Certain manufacturers consistently achieve higher resale values due to their prestige, craftsmanship and collector demand. Within each brand, specific references—particularly limited editions or historically significant models—attract premium offers.

Condition The physical state of your watch significantly affects its market value. We assess the case, dial, crystal, bracelet and movement. Watches in excellent condition with minimal wear naturally command stronger prices.

Box and Papers Having the original box and papers increases your watch’s value. Documentation verifies authenticity, confirms the purchase date and provides reassurance to future buyers. Service records and warranty cards also contribute positively.

Market Demand The pre-owned watch market fluctuates based on collector trends, availability and economic factors. Our valuations reflect real-time demand, ensuring you receive an offer based on what buyers are actually paying today.

Service History A documented service history demonstrates that your watch has been properly maintained, which reassures buyers and strengthens resale value. Watches serviced by authorised dealers or the manufacturer typically command higher prices, as the work is guaranteed and original components are preserved.

We buy watches with or without original packaging, and we assess every timepiece on its individual merits. If you are unsure what your watch might be worth, request a free valuation for clarity with no obligation to sell.

What Luxury Watches Do We Buy?

Watch Boutique purchases pre-owned luxury watches from the world’s most respected manufacturers. We focus exclusively on quality timepieces and have particular expertise in the following brands:

Rolex – From the iconic Submariner and Daytona to the classic Datejust and Day-Date, Rolex watches remain among the most sought-after in the secondary market.

Patek Philippe – The Nautilus, Aquanaut and Calatrava represent the pinnacle of fine watchmaking. We actively seek Patek Philippe timepieces in all conditions.

Audemars Piguet – The Royal Oak and Royal Oak Offshore continue to attract strong demand from collectors worldwide.

Omega – Speedmaster, Seamaster and Constellation models hold enduring appeal, particularly vintage references and limited editions.

We also buy watches from Cartier, Breitling, IWC, Jaeger-LeCoultre, Panerai, TAG Heuer and other established luxury brands. View the full list of luxury watch brands we buy. If you own a genuine luxury watch from a recognised manufacturer, we would be pleased to provide a valuation.

Sell Your Watch in London Safely and Securely

Every watch we assess undergoes thorough authenticity verification. Our specialists inspect the movement, dial, case and bracelet to confirm the watch is genuine and contains original components. This expertise protects both parties and ensures you receive a fair, accurate valuation based on what your watch truly is. Read more about why authentication matters when selling a luxury watch.